VIRTUAL PRODUCTION BREAKDOWN
CES LG
CES - CONSUMER ELECTRONICS SHOW IS THE MOST INFLUENTIAL TECH EVENT IN THE WORLD - PROVING GROUND FOR BREAKTHROUGH TECHNOLOGIES AND GLOBAL INNOVATORS. JOINING THIS EVENT, LG AS ONE OF THE WORLD'S BIGGEST BRANDS IS SHOWCASING THEIR SHARPEST INNOVATIONS TO THE AUDIENCE.
DITUS PARTNERED WITH DEXTER STUDIO TO PRODUCE PR VIDEOS FOR LG TO PRESENT THEIR PRODUCTS IN THE MOST INNOVATIVE WAY.
OVERVIEW
NEEDS
THERE ARE THREE MAIN “IMPOSSIBLE” GOALS WE WANT TO ACHIEVE.
1/ TO CREATE A TIMELAPSE OF REAL LIGHTING INSIDE THE STUDIO
2/ TO CHANGE BETWEEN SCENES AT ONE CLICK
3/TO EXTEND THE SET SEAMLESSLY IN SPITE OF LIMITED SPACE IN THE STUDIO
WE DECIDED TO CHOOSE VIRTUAL PRODUCTION AS OUR MAIN PRODUCTION PIPELINE TO OVERCOME ALL THESE IMPOSSIBLE OBSTACLES IN THE TRADITIONAL PRODUCTION.
JOINING THIS PROJECT, DITUS TOOK PART IN PRODUCING 03 VIRTUAL SPACES SHOWN IN LED WALLS, AND VIRTUAL LIGHTING BUILT IN THOSE SPACES, WHICH WERE LATER USED AS MAIN LIGHT DURING FILMING IN REALTIME.
SOLUTION
